How to go from raw data to actionable user insight: persona and user matrix modeling

In This Series:

  1. How to Intake a New Project
  2. Actionable User Insight (you are here)
  3. Design from a Creative Brief
  4. The Design Sprint that works for you (forthcoming)

The first article of this series looked at how a consistent and repeatable intake process can be used to improve team alignment and reduce friction when launching a design or redesign project. In this installment, we’ll move from a a validated assumptions worksheet to the creation of actionable user personas, while introducing the user matrix model I developed at Dell EMC. Before we get down into the weeds though, we’ll pause to talk about the acquisition and requisition of UX research.

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