UX is Process: Actionable User Insight

UX is Process: Actionable User Insight

How to go from raw data to actionable user insight: persona and user matrix modeling

In This Series:

  1. How to Intake a New Project
  2. Actionable User Insight (you are here)
  3. Design from a Creative Brief
  4. The Design Sprint that works for you (forthcoming)

The first article of this series looked at how a consistent and repeatable intake process can be used to improve team alignment and reduce friction when launching a design or redesign project. In this installment, we’ll move from a a validated assumptions worksheet to the creation of actionable user personas, while introducing the user matrix model I developed at Dell EMC. Before we get down into the weeds though, we’ll pause to talk about the acquisition and requisition of UX research.

Read the rest of this article on UX Planet