UX is Process: Actionable User Insight
How to go from raw data to actionable user insight: persona and user matrix modeling
In This Series:
- How to Intake a New Project
- Actionable User Insight (you are here)
- Design from a Creative Brief
- The Design Sprint that works for you (forthcoming)
The first article of this series looked at how a consistent and repeatable intake process can be used to improve team alignment and reduce friction when launching a design or redesign project. In this installment, we’ll move from a a validated assumptions worksheet to the creation of actionable user personas, while introducing the user matrix model I developed at Dell EMC. Before we get down into the weeds though, we’ll pause to talk about the acquisition and requisition of UX research.