Our second major project as the EMC Experience Studio was undertaken as part of the Unity launch. Unity is Dell EMC’s mid-market storage server, and as such it needed to take a more B2C friendly approach. One of the least user-friendly tasks available to a new customer at the time was finding the correct technical documentation for their high end hardware.

Taking the reigns from an agency, whose contract was not renewed, we piggy backed off the success of the Sales Resource Center’s card-based design. The goal was to create a mobile-first design that would allow users to quickly and intuitively solve problems without having to put a ticket in with customer support.

The design itself was inspired by Material Design’s card-based design system, which allowed for rapid scaling between devices. Two years later, the Unity design would inspire my article re-examining how we frame the challenges of responsive design in an era of fragmented device usage and screen resolutions .