I joined ETWater on a long term contract as part of the team tasked with bringing a B2C focus to a traditionally B2B startup. We needed to redesign our commerce model around consumer style budgets, which meant following in the footsteps of mobile phone companies in order to avoid large up-front equipment expenses. I worked under the COO in partnership with our hardware designer and an award winning visual designer to realize the company’s vision.

My role: Interaction design, form design, template coding, and front end JavaScript engineering.

Trivia: This was the last time I did any serious coding as the market specialized away from UX unicorn work in 2015.