Dell Technologies Virtual Events Platform
We needed a way to keep users engaged with Dell events beyond the keynote speaker sessions. Traditionally we would see a burst of traffic early, which would then fall off to about 5% user volume for the rest of the time. That meant hours of thought leadership content was akin to a tree falling in a digital forest and failing to make a sound. The virtual events platform needed build context for non-keynote segments, leverage the user’s innate curiosity, convey the scale of our production, and continue to deliver a rich experience in the days and weeks after wrapping up a major conference like Dell Technologies World.
My role: Lead researcher and designer through from inception through version 3.x
Major Iterations: Dell EMC Merger Celebration, Dell EMC World, Dell Technologies World, Dell Technologies Perspectives Summit Series.
Our world event virtual traffic has experienced triple digit year-over-year growth each year offered and is currently undergoing a major productization effort, for which I am the principal UX designer.
Two interactive mobile prototype variants with subtle differences are archived from Dell Technologies World 2018:
- Version 1.1: Split screen blog + presentation
- Version 1.4: Main stage + dynamic cards (eventual winner)
An evergreen post-event version of the v3 application is online here.
A full case study of the Virtual Events platform can be reviewed here.