Introduction

The events team was founded in 2016 with the merger of Dell and EMC. As of 2020 our primary initiative is the ongoing design and development of our global digital events platform, which supports the Dell Technologies World conference, Dell Technologies Forums, product launches, media summits, internal quarterly events, and is being extended into webinars and product e-learning initiatives. The platform itself is a based on a modern JavaScript microservices architecture, which won’t be fully deployed until 2021-2022 despite being the power behind the scenes for the last two years.

The performance of the new design looks really good – and makes it a no-brainier for us to further rollout on our dozen or so local experience in Europe and the Middle East” – Stakeholder, Webinar Phase 1 Triage Project

My Role

I lead the design team responsible for researching, iterating, and launching features as part of a continuous integration process. Ideation is done through an ongoing series of design sprints that align stakeholders, users, and designers in a ruthless pursuit of value. Iterative design work is done through professional interaction designers using a mix of Adobe XD, Axure, and ProtoPie. Visual design follows successful usability testing with assets integrated into the existing prototype framework and development is done through Keystone JS and Vue. The design team consists of 3-7 people depending on the time of year and pace of work. Our product has achieved 100% YoY growth for three consecutive cycles, using Dell Technologies World as our benchmark, although we are increasingly focused on behavioral analytics and cross-ecosystem retention instead of individual event performance.

The Work

What you see pictured below represents a collection of wireframes and prototypes from throughout the iterative process. Relevant live event archive links are posted above, when available.