Creating a better world through design
On Target: UX Design and Creative Briefs

UX is Process: Designing From a Creative Brief

Unlike traditional brief formats, a UX Creative Brief challenges us to redefine our beliefs about what is possible. In This Series: How to Intake a New ProjectActionable User InsightDesign from a Creative Brief (you are here)The Design Sprint that works for you (forthcoming) Emotional pain points drive the creation of an opportunity statement, which anchors a ...

Utilizing Research in UX Design

UX is Process: Actionable User Insight

How to go from raw data to actionable user insight: persona and user matrix modeling In This Series: How to Intake a New ProjectActionable User Insight (you are here)Design from a Creative BriefThe Design Sprint that works for you (forthcoming) The first article of this series looked at how a consistent and repeatable intake process can be used to ...

UX project intake practices

UX is Process: How to Intake a New Project

Creating consistent and repeatable intake process for your team In This Series: How to Intake a New Project (you are here)Actionable User InsightDesign from a Creative BriefThe Design Sprint that works for you (forthcoming) Stop me if this sounds familiar. There’s a wall a lot of aspiring and establishing designers hit. You want to practice UX the way ...

Breakpoints are for reflow, the rest is fluid

A lot of the foundational systems that we take for granted in web design have been updated as UX design has come into its own. That doesn’t mean there isn’t still a lot of work left to do. Our responsive naming conventions are an area that may need a little love. I’ve recently been in a couple of conversations around responsive design that centered on how to name ...

The Journey into UX: quantifying soft skills in design leadership

Soft Skills in UX Design Leadership

Technical skill is what makes a designer proficient. Greatness is found in the soft skills. We all know the technical skills involved in UX. They range from fluency with design software to an ability to run a card sort or a conjoint analysis. We like to see a portfolio of work. We need to see a familiarity with lean UX and agile ...