About Ian Armstrong
Design is entrepreneurial. Design is generous. Design imagines a world that works better for all things that inhabit it – the people, the places, the systems, and their environment. We study what is, today, as a means of discovering what could be tomorrow.
Sometimes we even make a little ding in the universe.
I have been designing for digital products since I was 21 years old, so it’s been half a lifetime now. What was once an individual and slightly eccentric pursuit is now a major industry, and a team sport. Entire organizations have adopted the philosophy that a product doesn’t exist only to make the company rich, but rather to create value for the people it serves. The primary goal of a design-lead organization is therefore a noble one, which is really what gets me out of bed in the morning.
That, and my dog. She’s fairly insistent by sunrise.
We’re all in this journey together though, so let’s make it good (and well designed) one.