Hi, I’m Ian Armstrong.

I’m a Principal Designer at Dell Technologies where I lead creative on the digital events team. As of 2020, that’s suddenly a super-important part of our business strategy so these are exciting times.

“Sometimes I believe in as many as six impossible things before breakfast.” – Alice 

I lead diverse product design teams, facilitate agile workflows, craft strategic approaches to complex problems, align cross-functional stakeholders, and create value-driven experiences within a human-centered framework. I’ve been doing this as a designer and a leader at both small and large businesses since the first dot-com boom. My primary expertise is in hybrid application design for web and mobile projects.